Wrapping Up Over the course of the next few weeks, I’m going to break down author’s websites, … The most important thing with your main story, though, is that you open up to your readers. INC (the initialism is deliberate) has a broad audience, including published authors, aspiring authors, independent authors, Big-5 authors, and boutique authors. Put the article title and a period inside quotation marks. This is a medium box. Between all the blogging, Facebook posts, Tweets, guest posts, and email newsletters, it almost seems like you won’t have time to write books!Â, However, the return on the time you spend connecting with your list can be profitable. Over this past year, as I was really struggling with myself, and trying to figure out how to bring people to me and to my books, I learned a lot about advertising, and how advertising works, instead of just learning about putting my books on sale, and putting them into newsletter … If the newsletter article doesn't have a stated author (which is different than "Anonymous"), move the title of the article into the author position in the reference: Title of article. Include a personal touch. You might run author Q&As if you’re a novelist, offer how-to articles and tips if you’re a nonfiction author, or share short stories, poems, or brief essays. Your bio is like your calling card. (4) Short Bio (of you). Use your name in the “from” field. If you are spamming people on Twitter with relentless “Buy my book!” tweets, you will get blocked. Here’s an off-the-wall example. You can also read about why you should start an email list and … I recently found an, of all the most popular meal kit delivery services. Note, this number will usually be quite small, as it’s a percentage of total recipients, even those who don’t open the email. However, personally, I don’t see a problem with having readers click away to the full article.Â. I’d always wondered how meal delivery prices compared and thought it was a really helpful article. Mailchimp lets you design a newsletter by using templates, and within those templates you use drag-and-drop elements such as text boxes to create your newsletter design. That’s your total newsletter writing labor — once you have laid the groundwork. Daniel Ruscigno is the co-founder of ClinicSense, which offers clinic management software that helps with scheduling, intake forms, SOAP notes, billing, email marketing and more.He … Remember, you’ll be getting new subscribers all the time so new people will need this information. The total percentage of subscribers who open an email. Image source. You don’t want your readers to be distracted or over budget when it’s time for them to buy your book.Â, A cool trick that you can use to get some newsletter ideas come from this article written by Sean D’Souza. Key takeaway: Employee eyes get caught on the most important information. While it’s likely most people in your audience aren’t authors, I’m sure they face problems such as procrastination or finding inspiration like you do from time to time. Spread the word! The following post is an excerpt from Email Lists Made Easy by Kirsten Oliphant ().). Five things you can include in your author newsletter 1. Subscribe to the BookBub Partners Blog to download this checklist as a printable PDF, and keep it handy any time you want to write or update your author bio! Consider that a very generic benchmark.Â. This can lead to reciprocity down the line, when people you’ve helped promote might return the favor for you.Â, Just be careful about recommending a friend’s book right before your next title comes out. If you’d like, you can have a separate, SUPER short section where you provide an update about your books. (Here’s where templates in Mailchimp are super helpful.) The 4 Content Types When I first decided to start an author newsletter, […] It is far more beneficial to make sure your numbers are constantly improving.Â, You can improve your open rates and click through rates by making sure you have an engaging and entertaining email newsletter, using the strategies I’ve shared.Â, Your email list can be your biggest asset if you invest in it.Â, By keeping your subscribers engaged through your newsletter, you’ll be able to sell more books on a more consistent basis. That’s what almost every author wants, right? Amazon Author offers a one-stop solution for personalizing your Amazon Author Profile, managing your books, and more around the world. … Every now and then, it’s a great idea to wow your readers with a free digital gift. Your bio and social media links pretty much stay the same so long as nothing has changed, so that content needs little attention from you. No writing involved! In his afterword, his essay “A Note on the Locomotive” talks about the history of technical innovations (what happened next–see above) and also considers how trains have changed America. There’s hardly any point in having an email list if you will not contact people regularly.Â, How can you do that? 1. When my friends have new books coming around, I want to hear about that news. We hope these 50 email newsletter ideas put you in the fast lane for upping your email newsletter game. Tammi, before we get into that, tell us a bit more about you, and how you got into writing and publishing. If you’re using your own publishing, website, or blog name, you … The back cover bio is a chance to impress a potential reader, while the inside bio is often the last impression made on a reader. As authors, we all know that your email list will help you sell more books. Those same readers are also interested in news that touches on the books they like to read, so if you find a story that either changes the background of one of your stories (or even better yet, news that invalidates accepted tropes in your genre) you should include them in … You can also read about why you should start an email list and how to customize your forms. Good luck! Newsletters are a special way to share personal insights with your readers. Think about how many newsletters you read each week or month and the types of articles and other information in them you find most helpful. Before you think about ‘how’ you are going to send an e-newsletter, you need to think about the ‘who’ — the database of individuals you want to communicate with via email. So, getting your subscribers used to clicking through to read your blog is a way to subtly train your list to click through and make a purchase. Once you’ve laid out your newsletter, you can start filling in the sections. by Christmas w/a K | via Flickr . In fact, you’ve got enough ideas for your next ten newsletters!Â. Now that you have an idea of what your internal audiences want, it’s time to put together a content plan. You … Resist the … Feb 22, 2018 - At a loss for what to put in your author newsletter? But, come off too sales-y and people will unsubscribe in droves. Talk about the books you’re reading. There are other newsletter platforms out there that are also good.). It is also much more interesting for people to read. This is the third post in a series about email. But here’s the deal. Or, if you want to use a different one, put it here. What to Put in Your Author Newsletter It’s easier for non-fiction writers. Newsletters can be incredibly powerful tools for artists. Planning Your Newsletter Content: 20 Ideas Anyone Can Use. This is the kind of impact you want your newsletter to have with your own audience. Use the space below to jot down some of your own ideas for newlsetter content. While it’s likely most people in your audience aren’t authors, I’m sure they face problems such as procrastination or. Add a colon and list the page or page range using a hyphen. And the letter genre is special. For starters, when the time comes, you’ll want your readers to click through and purchase your books. A newsletter is much easier to write if you have a starting point. What the eff do you write in your newsletter? It also … This article will cover both what you need to include in your author bio and some examples of tight professional bios. Include user-generated content. Following that line of thinking, here are a few ideas: 1. Learning how to write a newsletter is relatively easy. Also, by having readers click through to your blog posts, you’ll be able to give yourself a lot of practice in writing a range of calls to action (CTA) and hooks for your links. Remember how your newsletter has a theme? Even one dollar helps support the free writing I do for writers, disability rights, and more. The same goes for when there’s a discount on one of your existing books.Â, You can also make announcements for your author friends. If that’s you, then your newsletter should include more of the things you already... Fiction authors need more personality … About the Author. Following someone on Twitter has really low stakes. As an author, you can also talk a bit about your writing process. Be sure to have all of your social media links tied in to your newsletter, including a link to your website. What’s with the “boxes”? Because NO ONE EVER wants to receive long emails. Newsletters help sustain interest among your stakeholders even when you don’t have a major event or activity coming up. Don’t flood them with info, but do offer great content on a regular basis. Most authors immediately think Amazon is the only place to sell a book. Did You Catch My Cameo in The Way I See It? Because I have a connection with the author, and the author is important to me. By giving your newsletter a title and a theme, then you are doing yourself a favor, because you have a starting place when it comes time to write your newsletters, and you are doing your readers a favor, because they know what to expect. Only those who are not recognized as authors may be thanked and acknowledged. That’s it. You need to be genuine. But an email is a letter genre. Author newsletters are a great way to reach out to your readers on a regular basis and interact with them in various ways. I’d always wondered how meal delivery prices compared and thought it was a really helpful article. The greatest thing about writing a newsletter is that you don’t have to write much at all. The book recommendation is actually fun to write because you get to go see what books are on sale and recommend one. So let’s get into the 10 highly-effective trends to get your audience signing up for your email newsletter. This is a small box. Here are some ideas for fresh content you can send out: News or Events related to your book topic; Author Interviews; Round-up of articles published on your blog; Fun facts about your writing process; Supplemental information about your characters or scenes in the book … How-to … (4) Short Bio (of you) Provide your author portrait and a 1–2 sentence bio of yourself. That’s the kind of article you might want to share if you think your readers would find it interesting — along with a story and a pic of your experience with meal kits.Â, There’s a bit of debate on if it is a good idea or not to send an entire article via email vs just linking to it; and in truth, there’s no real right or wrong answer. Under the "fair use" defense, another author may make limited use of the original author's work without asking permission. Inside parentheses list the abbreviated month and year of publication. If you’re stuck between two book cover ideas, let your email list choose the cover they like the most. A lifelong lover of books, she has edited over 300 books and has launched several Amazon bestsellers for her clients. Your readers want to know about what you've been up to and what you're working on. Many businesses rely on email newsletters to build customer relationships and keep their companies top of mind with their audiences. Because I don’t know you, and I don’t care about you. Your existing client lists, for example, might be a good place to start. Links to every place readers can find you. Post readers’ contributions (reviews, a book-related how-to, or their takeaway from yours or other … You need to share a bit about yourself. By me. Put the book cover graphic up, too. wikiHow marks an article as reader-approved once it … Mention any recent personal milestones or accomplishments, like birthdays, … You don’t want your software to stand in the way of your newsletter success. You’re totally ready to do this. Ask your readers for ideas. Â. When listing book publications, should you have any, italicize the title and do not put in quotation … Amazon is great, but it’s by no means the only place to sell your book, especially if you’d like to capture more revenue than the paltry 30 – 70% Amazon gives you. Here’s an example of what might be a newsletter’s sections: (1) Main story of the month. That’s the kind of article you might want to share if you think your readers would find it interesting — along with a story and a pic of your experience with meal kits.Â, Drawings of different characters or scenes, like, And if you’re a nonfiction author, then an informational eBook or a short video course is a great way to engage your email list in the lead up to a new book. A big part of creating an author brand is to actually share an image of yourself. They’ve let you into their inbox. But, an author photo is needed for your book's jacket, your website, social media and press kit (at the very least). We'd love to help you find the best services for your book. Put the two together, and you’ve got the biggest can of whoop ass in the history of publishing. Unlike university manuscripts, journal manuscripts should not include help and guidance from family and friends. Author bios and bylines have become much less distinct in the internet age, and on many websites, the two will be merged in some form or other. Readers don’t want to receive long emails. Not having an active email list means you’ve got to start your marketing efforts from scratch every time you launch a new book.Â, But an email list is only helpful if you keep people engaged. Once you have the major points in your newsletter settled, the small details can make or break the whole project. This is the third post in a series about email. This is another part of your newsletter that doesn’t change unless, for some reason, you change the URLs of your social media. I put … For starters, your newsletter should contain content that’s valuable to subscribers. Last week, we kicked off a blog series on author newsletters with “Why You Absolutely, Positively Need an Author’s Newsletter“. We’ll be delving deeper into newsletter content below, but basically, at this point you want to have something ready to send out to your first batch of subscribers. Your newsletters should be short and they should be fun. Use your Facebook, Amazon author page, Goodreads page, website, and every other avenue where your readers can connect.Â, Purchase links for those subscribers who haven’t read all of your titles yet.Â, If you want your email signature to be easier on the eyes, you can use a tool like, to create awesome looking email signatures. This step is important. The percentage of people who click through from a link in your email. Is a new book being released in your sci fi series? As you probably figured out, the hardest part of writing the newsletter is coming up with your main story each month. They’ll be emotionally invested in your book and will want to follow your progress. You’re SO HELPFUL. Most online course platforms like Thinkific have a free plan for beginners that are definitely enough to get started.Â, This might go without saying, but remember to let your list know when something exciting is happening. Where newsletter publishers used to be the smartest people in the room, they are now the sad old fuddy-duddies of the online marketing world, hopelessly outdated, clinging desperately to a dying technology, destined to be crushed by new and savvier competitors. So you’ve decided you want to send a newsletter to help you connect with your readers. We’re all busy people and we find ourselves spending less and less … I recently found an article that ranks the prices of all the most popular meal kit delivery services. * Sending a newsletter out monthly seems to be the sweet spot based on all of the research I’ve done. You’re totally not ready to do this. They say you can’t improve what you can’t measure. As an author and blogger, my personal favorite ecommerce solution is www.gumroad.com. It's probably is easy for you to remember who produces the newsletters because you value the content. Driving traffic back to your website/blog should be one of the main aims of your author newsletter. Get the best author info and savings on services when you subscribe! Content is key in making your newsletter one that people want to read. This doesn’t really change much from month-to-month. Some authors draw cartoons, others just do a newsletter, another might share a new poem each week. 1. When a similar writer has a new book coming out, consider giving it a shout out. Creating a signature on Wisestamp makes the entire process a lot quicker. Download a printable checklist! Again, the consistency is for my readers, so they know what they are getting. Provide your author portrait and a 1–2 sentence bio of yourself. . In ONE sentence, give an update about your writing. How to create an effective email newsletter. Creating a signature on Wisestamp makes the entire process a lot quicker. Courtney Milan. (You can read my previous article titled Think about it: Do you like to receive long emails? OK. Now that you are a pro (or, fine, semipro) with your newsletter software, let’s talk about what you want to put into your newsletter. IndieReader is the ultimate resource for indie authors! This article will cover both what you need to include in your author … So, look through these ideas and start planning your next author newsletter. Most websites providers have the option to add an email newsletter or newsletter block to your webpage. Today, author’s need to be chief cook and bottle washers, becoming more than they should be. Links to your blog. Hooray! I’m delighted to see those tweets and other social media shares about the new book. (5) Social Media Links (yours). Of course not. As you start to gather content and plan out the internal newsletter design, put yourself in the shoes of your fellow employees. She is the author of the I’m about to make writing your newsletter easier for you with a formula—yes, a formula—that will make your newsletter look professional, simple (in a good way), and easy to recreate on a regular basis. Some authors choose one or the other, though I recommend taking advantage of both. A well-executed newsletter is a powerful email tool with multiple benefits, which is why it’s crucial to ensure your newsletter design is visually appealing. If you’re also writing a blog as a part of your platform-building efforts, definitely look to publish that content in your author newsletter. I made recommendations for how big each of the sections should be based on my experience creating my own newsletter and coaching others. Content that’s helpful to the subscriber. The column used to appear on Huffington Post Books, but for all of the reasons I’ve moved it to Medium. If you send it less frequently, readers lose touch with who you are. You can copy these signatures to your email provider and even import them to your personal email address.Â, Everyone loves to be asked for advice. You can copy these signatures to your email provider and even import them to your personal email address.Â, Now that we have the basics covered, let’s look at how to make your author newsletter awesome for your readers.Â, Everyone loves to be asked for advice. “If you receive any queries from journalists, include a link to your media kit in any reply.” Here are three more tips for the road: Label each of your files appropriately. Have you recently discovered the perfect way to reheat french fries? And today, we're talking about her brilliant and super useful book, “Newsletter Ninja: How to Become an Author Mailing List Expert,” which is just an amazing topic. It’s important for indie authors to know how to write an author bio that tells readers: who you are, what you write, why readers should trust you, and how you stand out from other writers.. Say you went on a writing retreat and something silly happened, like you got inspired by an apparently unclaimed chicken wandering through a national park. Chris, every author should read your “How to write a great author bio that will connect with readers” and understand what makes them unique, so that reader’s get a glimpse of a life’s accomplishments earned and what makes their works worth a reader’s time. Her award-winning blog teaches new and established authors how to write, publish, and market their books. like you do from time to time. Not that you should consider email newsletters private, legally, in the slightest (and surely you did not). (3) Recommended Reads and Book Deals. Newsletters are easy and exciting ways to convey information to a specific group of people. As I mentioned earlier, I keep a note in Evernote where I jot down possible ideas throughout the month, so when it is time to write my main story, I have many options to pull from. So, before sending your first one off, you will need to create a database of interested readers. Calls for feedback. They don’t care that you’re selling something. Some are the best author bios I’ve read, whereas some feel like they were written by cheap self-publishing companies. Unlike social media, newsletters can be sent over e-mail and by adding a newsletter to your platform, you will not be dependent on another website for your contact list. Look what you just did! Online newsletter article, no author. Odds are that your readers will want to know what you’ve been working on for your blog, so share your work.Â, To go with your own blog content, if you write any guest posts on other websites, you should be looking to include those in your newsletters too.Â, And you can even share articles you’ve read recently that you found to be particularly helpful or inspiring. If the thought of writing a personal letter every month exhausts you, though, take heart. There’s hardly any point in having an email list if you will not contact people regularly.Â. An expert editor, seasoned writer, and author-centric marketer, Shayla Raquel works one-on-one with authors and business owners every day. I would not include the entire post unless it is shorter than 400 words, however, because a 1,500-word or 2,000-word newsletter will cause some to lose interest, and even unsubscribe from your newsletter. This is a small box. If you’re stuck between two, , let your email list choose the cover they like the most. Giving your audience a small voice in parts of your writing will give them a sense of ownership over your work. If you convince someone to let you into their inbox, you have to make it worth their while. That is, people are much more likely to open the newsletter if they know what they are getting. Right now. Every newsletter needs an audience. Make your newsletter something your fans will want to read by publishing exclusive content they won’t find anywhere else. Or maybe you want a name for a new character. The trick is making it as enticing as possible so visitors to your site take action. Newsletters, therefore, create connections with your readers. But the reverse is also true. You don’t have to turn your emails into a diary of your deep dark secrets, but small insights into you as a person will help build a rapport with your readers.Â. 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