Choose any 4 execution styles and describe one advertisement for each. 4c. For example, branded entertainment apps are easier to distribute and monetize compared to media like film or television. Which of the following is an example of branded entertainment? It is not… What is branded entertainment? Branded content is content that does not involve traditional advertising. Provide an example of each different from the text. This ad can be from any media (tv, radio, web, magazine, etc). 4b. Human Expertise Machine Intelligence. Define/discuss the following: reach, frequency and impact. (GE also has some great content running on Vine and Tumblr ). If you like cartoons, or if you have little kids, you probably have watched this popular movie a few times. Brand/Product placement is the placement of a brand or a product in one or more scenes of the film, for example – an actor eating lays chips during a scene, whereas brand/product integration is when the entire scene revolves around the brand, for example – a scene shot in a Domino’s outlet and revolves around a pizza. It can include articles, videos, podcasts, and even live elements that bring relevant value to the consumer. Typically, branded films like these aren’t as long as Hollywood-produced movies. This site is “sponsored by GE” and represents a good example of acting like a publisher and taking the brand … Still, brands go out of their way to create a movie experience that’s comparable to what consumers have grown accustomed to. Examples of Branded Entertainment We recently shared some really great examples of viral videos . Please use a different ad for each style. Have you watched The Lego Movie? Paired with the expertise of our industry-leading specialists, they help us better predict and continuously improve the success of your brand integration campaigns across influencer marketing, streaming, TV, and film. Top 9 Examples of Branded Content The Lego Movie. Our neural networks are custom-built for entertainment marketing. Lizar Telecommunications are manufactures of cell phones and related accessories. The trick is that The Lego Movie is not an ordinary movie. Branded entertainment, also known as branded content or advertainment, is an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy.The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating positive links between the brand and the program. Michael Starr, a movie director, contacted Lizar to help fund his new movie. 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